The world's first production hybrid car, the legendary Prius, is completely redesigned for 2023. With an athletic silhouette and modern Japanese design, it's built on the second-gen TNGA-C platform. Enhanced driving performance comes from the new 5th gen hybrid powertrain and standard electric all-wheel drive. Packed with intelligent features like the latest Toyota Multimedia system and Toyota Safety SenseTM 3.0, it's available in XLE and Limited grades. The Prius continues its sustainable legacy, ready for your next adventure.
Crafted in Japan to capture a contemporary aesthetic, the 2023 Prius embodies sleek, progressive style. Its low stance combines dynamic design with aerodynamic efficiency, offering a nimble and comfortable driving experience that seamlessly balances fuel efficiency and fun performance.
Building on a legacy of performance, the Prius 5th generation hybrid powertrain and 2.0L engine deliver enhanced acceleration with 196 HP and a 0-100 km/h time of 7.2 seconds. The standard Electronic On-Demand AWD system ensures driving stability when starting off in any condition.
Equipped with Toyota Safety SenseTM 3.0, the 2023 Prius prioritizes safety without compromise. This advanced suite of active safety features introduces new capabilities, including an improved Pre-Collision System that enhances awareness, particularly at intersections, elevating peace of mind to new heights.
The Toyota Multimedia system includes wireless Apple CarPlay® and Android AutoTM as standard features, along with a collection of Connected Services. These services encompass Remote Connect (3-year trial), Safety Connect (up to 10-year trial)1, and Service Connect (up to 10-year trial)1. Additionally, Drive Connect is available to enhance safety, keep you informed, and streamline your daily routine.
The durable high-performance battery in the Prius is built for longevity. Toyota hybrids eliminate the need for extra regular maintenance; they adhere to the same servicing timetable as our conventional vehicles.
Discover the different Prius models: The 2023 XLE AWD & The 2023 Limited AWD.